It’s the age of the internet. Today, the speed of culture moves faster than ever before. It’s tough to keep up, especially if you’ve got other stuff to do like running a business, raising a family, watching Game of Thrones, or all three.
That being said, if you want the utmost success in marketing your business, the importance of staying up to date on culture can’t be stressed enough.
But first, we should ask the question: Why stay up-to-date on internet culture?
The answers are easy…
1. To capitalize on relevant, trending topics.
When a trending topic is relevant to your business, speaking on it in a timely fashion can be a big win for your brand.
A great example came during the showdown between hip hop artists Drake and Meek Mill back in 2015 (for more on this, here is a full timeline). In the heat of the exchange, after Meek Mill responded to Drake with a lackluster diss track, Whataburger tweeted this out.
It drove almost 100,000 retweets and had the internet going crazy.
2. To steer clear of cringe-worthy, out of touch marketing.
Staying current on internet culture doesn’t just allow you to capitalize on trending topics, it allows for you to know when not to capitalize on them.
Yep. It’s more important, particularly in the eyes of millennials and younger generations, to know when not to leverage a hot topic than it is to leverage every single one.
Too often, brands will post about something on social media simply because it’s trending on Twitter or Facebook. If the content seems forced, it could end up making the brand look out of touch and inauthentic in the eyes of their audience.
If you can’t add to the conversation in an authentic manner, then don’t talk about it at all. It’s that simple.
Which social media accounts to follow:
Alright, now that we’ve got that out of the way, which accounts can you follow to keep up with internet culture?
Personally, this is how I keep up with all trending topics and news. No matter what the subject is — a popular internet challenge, a viral photo or meme, who won Game 3 of the NBA Finals or the latest celebrity debacle — you can trust that Daquan will cover it almost immediately on Instagram.
On top of that, the posts are some of the funniest memes and videos the internet has to offer. You’ll never be bored again.
This Instagram account is another hilarious one. Similar to Daquan, you can discover and stay up-to-date with everything that’s going on on the internet by following her.
3.) Spotify playlists (Top 50, RapCaviar, etc.).
Music is a direct look into popular culture, and there’s no faster and more efficient way to see which songs are gaining traction than looking on Spotify. By checking in on these playlists regularly, you’ll be able to stay up to date on which artists and albums are heating up at this very moment.
4.) Snapchat’s featured Stories.
This isn’t a social media account, but you should still take a look at it once a day. It won’t take long at all.
Food, sports, pop culture, music festivals, and more. These are all themes that Snapchat featured Stories will keep you up to speed on daily. To access this, open the Stories tab and scroll down past your friends.
Hila & Ethan Klein of H3H3 Productions
Ethan and Hila Klein are the couple behind the hysterical YouTube channel H3H3 Productions. The two often take what’s popular within the Reddit community, and create videos surrounding those topics. Thus, H3H3 is a terrific way to keep a pulse on the more low-key side of the internet.
*By spending ten minutes per day following these five accounts, you’ll be a master of internet culture in no time.
What to do next:
The fun doesn’t stop there. Next, you should:
- Follow the 5 channels relatively closely.
- If you’re interested in a certain topic, dive deeper into it with additional research. A simple Google or Twitter search should do the trick.
- After while, notice and trace the patterns.
- See where your brand can contribute to the conversation in a meaningful and authentic way. But remember, don’t force anything.