The Genius behind Dune and Bright Eyes

…Book we are reading

Of course we are reading Tech Trends, The Mission News, and Marketing Trends, but in long form type content, we’ve revisited Dune.


Dune is the story of a young boy named Paul Atreides whose family controls the desert planet Arrakis. As this boy ages, he becomes known as Muad’Dib, a mysterious man who seeks keep control of the planet and to avenge a plot against his family.

Frank Herbert combines complex issues — like politics, religion, technology, and emotion — with a thrilling science fiction story that is worth reading again, and again, and again.

Dune isn’t just the product of Herbert’s vivid imagination, however. This is a story that was many years in the making. To understand how and why Herbert created this capturing tale, check out: Dune, 50 years on: how a science fiction novel changed the world.

Frank Herbert was a genius. Here are some of his best quotes:

Without change, something sleeps inside us, and seldom awakens. The sleeper must awaken.

The beginning of knowledge is the discovery of something we do not understand.

Seek freedom and become captive of your desires. Seek discipline and find your liberty.

Deep in the human unconscious is a pervasive need for a logical universe that makes sense.

But the real universe is always one step beyond logic.

What do you despise? By this are you truly known.

A process cannot be understood by stopping it. Understanding must move with the flow of the process, must join it and flow with it.

Truth is subject to too much analysis.

Respect for the truth comes close to being the basis for all morality.

There is no escape — we pay for the violence of our ancestors.

How often it is that the angry man rages denial of what his inner self is telling him.

People often think that fiction is a simple place for simple minds. Nothing could be further from the truth. The best fiction is usually the last refuge where great minds can make a living. Luckily, technological progress is creating new routes and avenues for those great minds to live and thrive outside the narrow world of only writing books. We’ll continue to explore these ideas in more detail in The Mission, stay tuned.

If you’re thinking about checking out the movie version of Dune instead of the book… stop!!! We weren’t fans of the, movie, hopefully the next remake will be better. But for now, just trust us, find a good fireplace to curl up by, and read the book.

We’re also enjoying this classic sci-fi short story by Jack London called The Red One

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