The Best, 12/13

When you take your next walk in the forest, give free rein to your imagination-in many cases, what you imagine is not so far removed from reality, after all! –Peter Wohlleben

This newsletter is brought to you by the awesome team at MVMT.

At The Mission, we only promote products we love, from companies we trust. MVMT is all that and more, and they’re our go-to picks for the best watches and accessories.

Today’s Top Stories

The Currency of Life — 28,726 Days — “Look at your ideal future self. This person represents everything you love and want to be. Now ask him/her a question — “What are you doing with your time today?” Listen carefully to the answer, find a way to do those things daily, and you’ll be that person… starting today.”

Why Our Coercive System of Schooling Should Topple — Peter Gray shares four reasons why Self-Directed Education will replace forced schooling.

The Life and Adventures of Santa Claus Part 3 — This week we will be sharing The Life and Adventures of Santa Claus by L. Frank Baum (author of The Wonderful Wizard of Oz). Be sure to subscribe to our newsletter so you don’t miss any of the story!

Reading

There is a legit, secret world of plants. This article is an excellent introduction and skims the surface.

For a deeper dive, we recommend: The Hidden Life of Trees: What They Feel, How They Communicate — Discoveries from a Secret World

There are more life forms in a handful of forest soil than there are people on the planet. A mere teaspoonful contains many miles of fungal filaments. All these work the soil, transform it, and make it so valuable for the trees. –Peter Wohlleben

Watching

The new Ready Player One trailer is… on fleek. We’ve wanted to use on fleek in our writing for a long time. Finally did it. *fist pump*

Listening to

Christmas Adagios

This is a relaxing 2 ½ hour mix of peaceful, seasonal music.

Eating & Drinking

Keto, low carb drinks. For those who drink, these are all primed for you to add Holiday cheer.

Spotlights & Opportunities

Our friends at Leesa are hiring! Leesa has quietly positioned themselves to become the #1 online ecommerce mattress company. Did you know that only ~8% of all mattress sales happen online? We had no idea, but if you’re interested in joining a company that has a great culture, sells amazing products, and is a B Corp… we’d love to connect you!

Marketing Trends

Crappy Advertising and Viewability, Will Amazon Eat Marketing, and a Spotlight on Marc Pritchard

Craft or Crap? That is really the big question. Technology enables both. All too often, the outcome has been crappy advertising. Accompanied by crappy viewing experiences. — Marc Pritchard, Chief Brand Officer, P&G

Q&A

Q: What’s one of your favorite Holiday tradition?

A: I’ve been doing the 10×10 practice for a couple years. I pick out 10 people that have impacted my life that year, and I write them a thank you note with 10 of the reasons why I’m grateful for their fellowship, or the specifics of how they helped me over the course of the year. A recipe for deeper connections this Holiday season is to go buy some simple cards, list 10 people, write out 10 reasons why you’re grateful for each, and give them the cards.

Questions, thoughts, suggestions? Holla at us in the comments below, or hit us up on Twitter at @TheMissionHQ, with the #TheBest and we’ll try to help!

That’s it for today’s edition of The Best. We’ll be back tomorrow with more great content like this!